• 2020 GAPNA Pharmacology Conference: Contemporary Pharmacology and Prescribing in Older AdultsJoin us at the 2020 GAPNA Pharmacology Conference:
    Contemporary Pharmacology and Prescribing in Older Adults

    April 14-18, 2020, Honolulu, HI.

    Earn up to 18 CNE hours.

     

    Find out more about it and REGISTER today!

  • W A N T E D   G A P N A   L E A D E R S!
    Call for Nominations!

    Have you ever considered stepping forward, accepting the challenge and volunteering for a position on the 2020-21 National Board of Directors? Register online NOW by March 22, 2020!

    Step Up - NOW is the Time! Register Here>

  • AwardNew for GAPNA members: MCM Education

    GAPNA has partnered with a MCM Education to offer an ongoing series of CNE programs available to GAPNA members. "Diagnosing and Managing Parkinson’s Disease in Older Adults," is the latest program offered.

    Parkinson’s disease (PD) is characterized by both motor and nonmotor symptoms. It is diagnosed based on the presence of two of four motor symptoms including rest tremor, bradykinesia, rigidity, and gait imbalance...

    Find out about it!

  • ConventionCALL FOR: Podium and Poster Abstracts

    For the 38th GAPNA Annual Conference
    at the Hyatt Regency
    New Orleans, LA, September 24-26, 2020

    GAPNA members are invited to submit an abstract about their innovative work, that should enrich the APRN's knowledge and/or enhance the care of an older adult. Deadline March 15, 2020.

    Find out more info and deadline dates

  • FREE CE for GAPNA MembersFREE continuing education credit is available for the following session:

    "Update in Chronic Kidney Disease Management and Prescribing"

    (session captured at the GAPNA 2018 Annual Conference)


    For January/February 2020 - Get Your Free CNE Now!

Prescription Drug Advertisements Can Inform and Mislead Seniors

Researchers examined 15 seniors’ perceptions of nine television ads to understand how the ads might help consumers make informed decisions about prescription drugs.

The researchers concluded there was some potential for benefit from direct-to-consumer advertising (DTCA), but there were also critical shortcomings of the current ad format.

They identified several ways in which advertisements could be improved to better facilitate informed decision making, such as inclusion of the importance of lifestyle changes in the ads, and legislative action to improve utility of DTCA.They also recommended comprehensive counseling by health care providers prior to prescribing new drugs to patients to clarify any misperceptions.

For more info, see Grenard, J.L. et al.  (2012). Seniors’ perceptions of prescription drug advertisements: A pilot study of the potential impact on informed decision making. Patient Education and Counseling, 85, 79-84.

 

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